Call to action

Promote a specific piece of content with a prominent button - a feature in the Ripple design system.


The Call to action component is another type of navigation card. It allows the embedding of a prominent action into a content page.

The component can be added as:

  • a banner (full width of the body content column)
  • a portait-shaped card

The graphics for each type of call to action card can be customised to suit your site branding and style.

The component includes a title, summary, button and optional graphic.


Call to action banner

A visual example of the call to action banner.

Call to action card

A visual example of the call to action card.

How to build

The call-to-action component can be embedded into the body content area of any content page.

Unlike the Card promotion automated, with a Call to action card, you can use your own title, description text and image when linking to an internal page.

To add a Call to action card:

  1. You need to be in the Body content tab.
  2. Click on the Component type dropdown, select Call to action and click the Add another component button.
  3. Add the following:
    • Title (mandatory)
    • Description (mandatory)
    • Feature image (mandatory) - see the image options below
    • URL (mandatory)
    • Link text (mandatory)
  4. Click on the Style dropdown and choose Banner or Card. Your choice depends on the page you're inserting this card in.
    • If there's no right sidebar content displaying, choose Banner for it to display at full width
    • if there is right sidebar content displaying (such as on a home page), choose Card 
Screenshot showing the Add a call to action section

We have 6 call to action image options to choose from, or you can add your own image.

Screenshot showing the choice of six call to action images

Reviewed 30 March 2021

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