Refer to them as case studies rather than stories.
Start with an informative title
The title should describe the point of the case study and not be a person's name etc (eg Case study: Helping boys rethink Aussie bloke culture).
One page per case study
Each case study should have its own page.
Case studies should also include at least 1 internal link and external links where appropriate. This is to ensure people can easily take action after reading a case study.
Highlight a powerful quote
Use the blockquote to bring attention to the most powerful quote of the piece.
If the case study is focussed on 1 person, then don't include their name after the quote. If multiple people are referenced then include the name of the person being quoted (use the blockquote with 2 lines of source feature).
Include Feature links to relevant pages. A maximum of 3 should be highlighted in this way.
Promote your case study
Use Navigation automated links to link to a case study from a related page until specific case study features are developed.
Writing your case study
If you're planning to write or commission case studies they should help people to complete a task and evoke an emotion (for example, confidence or hope).
Make sure your case study has the following:
- a 1- or 2-sentence intro that describes the point of the case study or why someone would read it
- subheadings that highlight key points (eg How I translated my experience in the defence force)
- quotes that tell a story about a person's experience
- an action link that encourages people to use the learnings from the case study (eg See what jobs are available)
- a photo of the person/people mentioned
Reviewed 12 August 2020