Create a new page

Step-by-step guide for creating a new content page from scratch.

This guide covers the basics of creating a new page for your website or section on

It covers the different page templates and what they should be used for, as well as the mandatory and optional (non-mandatory) components of a page. It also covers how to format your text, add images or files, search engine optimisation tips, and what you should do once your page is published. 

It's a good idea when you first create a new page to enter all the mandatory information and then save it before you start entering body content, cards and links. Saving your page regularly helps to avoid losing any work if there are CMS timeouts.

  1. To add a new page, you can either:

    • roll over Content > Add content
    • from the Content page, click the Add content button

    There are several page types in the CMS.

    Most of the time, you need to choose Landing page. This is the standard page and is used for most content.

    Don't choose Page because this doesn't include the right sidebar options and we're phasing it out.

    For specialised page types, see the specific instructions:

    We also have guidelines on other types of content (not specific to the choice of CMS template):

  2. For a landing page, you have to fill in all the mandatory fields marked with a red asterisk before you can save. These are:

    • Page title
    • Summary
    • Background colour
    • Department/agency
    • Topic
    • Site and primary site
    Screenshot of what you see when you click on Create a landing page

    Page title

    Enter a unique, SEO-focused page title. This will display as the page title on the live website. Your title should be a maximum of 70 characters only (stop when the text below says "80 characters remaining").


    This is the meta description text that is shown on Google search results. 

    • Aim for 10–15 words (or a maximum of 150 characters, including spaces) 
    • Make it meaningful – don’t just copy and paste the first sentence from the page content. The summary needs to describe the content of the page using keywords that will help people find it.
    • Use Google Trends to see what keywords people are using most in searches.
    • Be specific – if the page is about an application, service, form or process, specify which one and what it does.

    Background colour

    White is used for most pages and will be the default option selected. Pages with lots of navigation links, such as home pages, should change this option to grey. 


    Start typing your department or agency name and select the correct option when it appears, or click the down arrow option to see the full list of available options in a drop-down menu. 


    All content is matched to a topic so we can automatically display key information across relevant areas. Topics also help people to discover and browse content that is relevant to their interests. The topic list is controlled by the Content Administrators.

    Choose the most applicable topicfrom the following list:

    • Arts, culture and heritage
    • Business
    • Communities
    • Education
    • Environment
    • Equality
    • Governance
    • Health
    • Housing
    • Jobs
    • Justice
    • Planning
    • Science and technology
    • Sport and recreation
    • Transport

    Site type

    • Site: you must tick as well as the name of your subsite.
    • Primary site: tick unless it's a semi-independent site, then tick that option instead (e.g. Buying for Victoria).

    Save now!

    Saving regularly while working in the CMS helps avoid losing your work. This sometimes happens when you have connection problems, the page times out due to inactivity, or the CMS resets (which happens twice a day). 

    If this happens to you, try opening another tab and logging back in on that tab. Then return to the tab you were working on and you may be able to save the page. 

  3. These sections are not mandatory and may not be required for your page's purposes. You'll be able to save and publish your page without filling them in.


    Under the first tab (Page Header), this field is just above the Summary field. The text you include in here will display in larger type just under the page title on the website. It's useful to include a brief summary in here so that readers understand the purpose of this page.

    Site-section navigation

    Screenshot of the Site-section navigation tab on the create page screen

    Ticking this box displays the site section navigation menu, visible on the right side of the screen on your published page. 

    Add the name of your site section in the title field (for example, Commemorating Veterans) as this will display at the top of the menu and helps users orientate themselves.

    For more information, read our Site-section navigation guide.

    Screenshot of the Add related links button on the create page screen

    These will be unticked by default. Keep these unticked if you have no content in them, otherwise a heading will be displayed on the page.

    For more information, read our Related links and What's next guide.


    Read the Adding a contact block guide.

    Social sharing

    Always have "Show Social Sharing?" ticked, unless you have permission for an exception from the administrators.

    Content rating

    Leave "Show content rating?" ticked. This gives readers the option to fill out our feedback form and let us know if the page information was helpful to them. Do not uncheck this form without content administrator approval.


    Tags are used to represent the audience groups who may be interested in your content. It also helps us to automatically display key information across relevant areas. For example, we can automatically show events for women in the Women's leadership and gender equality section.

    You can add 1–3 tags from the following list:

    • Aboriginal Victorians
    • Business
    • Government
    • LGBTI
    • Men
    • Migrants
    • Not-for-profit groups
    • Older Victorians
    • Parents & carers
    • People with disability
    • Students
    • Under 18s
    • Veterans
    • Victims of crime & crime survivors
    • Women

    Header content

    This section is where you can add an 'Introduction banner' to a landing page. This banner will appear under the page title and introduction section on the published page. 

    For more information, see our introduction banner guide.

    Primary campaign and secondary campaign

    For more information on these, see our campaign blocks guide

  4. Click on the body content tab to add content to the body section of the page.

    You'll use the Basic text component most of the time.

    See the Format basic text page for instructions on using the basic text component. Most common tasks are formatting headings, lists and adding links. 

    Read the Body content components page to learn about using these features:

    • Show table of contents
    • Basic test
    • Navigation cards
    • Call to action feature 
  5. There are some important rules for using images, image galleries and downloadable files.

    Files should be:

    • only added when there's a strong user need
    • no larger than 10MB - the smaller the better
    • named appropriately (with hyphens, not spaces in the actual file name)
    • always accompanied by an HTML version
    • accessible (if there isn't an HTML version)

    Images should be cropped appropriately for their use.

    Read the guidelines on adding images, files, audio and videos.

    Read our rules for using documents, images and video online - topics include storage, naming conventions, accessibility.

    Read our accessibility guides.

  6. Once you've saved a draft of your page you can preview what it will look like as well as share a link to this preview with others.

    For step-by-step instructions read our How to preview and share draft content guide

  7. Whether Google can find your page depends on how well you have followed best practice in writing for the web and search engine optimisation (SEO). See our guides on writing web content

    Check out the training available. Our Writing for the web training helps you with keywords and SEO.

    If you have added a new page to an existing site section, you should consider adding links to your page:

    • from other pages
    • on the side menu (if you have one - it's called the site section navigation. If you don't know how, you can ask us for help with menus)

    The type of links you use depend on the setup of your existing pages and menus. These could include:

    • card promotion automated (portrait style cards)
    • card navigation automated (landscape style cards)

    Automated means you're linking to an existing page in the CMS. When you create links using the automated function, links don't break if a page is moved or the title is changed.

  8. Depending on your site and agency, various online tools are used to measure your page's success.

    We measure DPC-owned content with:

    • 'Was this page helpful' user feedback 
    • heatmaps using Hotjar
    • Google Analytics, Google Tag Manager and Google Search Console

    We send the 'Was this page helpful' feedback to site and site-section owners once a month. This user feedback should be used to improve your content.

    How to interpret feedback and data

    Join a community of practice

    All Victorian Government staff can access groups on the Innovation Network, including:

    Scheduled updates

    Pages should be checked and updated at least every 6 months.

    If a page is not longer needed, you can set its status to Archive pending and the Publishing team will archive it (which means unpublish it from the live website).

    Remember to update or remove incoming links when you archive a page.

Reviewed 14 April 2021

Vic Gov digital guide

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