News article guidelines

Instructions and rules for creating news articles.

Headline news on the website

Priority is given to announcements that impact the majority of Victorians and can cover:

  • new legislation or policy
  • new government bodies or strategies
  • assistance that saves people money or provides support
  • seasonal or major events/campaigns

Where a media release fits the guidelines above, the news will be published automatically without quotes and using 'Victorian Government' instead of 'the Andrews Labor Government'.

The news guidelines can be waived at the discretion of the Strategic Communications Executive Director, Department of Premier and Cabinet.

Published news

  • News is available on the homepage for 1 week.
  • A maximum of 1 news item can be added per day.

News stories should be live for no longer than 2 months. After 2 months, news story sessions drop as the story is no longer relevant or current.

Minimum requirements

  • News items must be received from departments and/or agencies.
  • Media releases will be republished as news items.
  • A quality photo that meets editorial standards must be provided. Landscape format is preferred.
  • A link for further information must be provided.
  • Only 1 key message/news item per news block.

News can be promoted on homepages using the News and events card carousel feature.

Caretaker period and news

For election periods or following a change of government only.

During the caretaker period, content will only be added to in accordance with caretaker conventions.

The Caretaker message will appear at the top of all pages on and site sections.

Campaign news

This can be used for whole-of-government campaigns with an element of community safety or education (eg Protect yourself this asthma season).

You can cross-promote these news types on related sections or websites.


  • key message/s with a link to more information
  • graphics

Create a campaign block

You have the option to use a full Promotional campaign page for major campaigns with advertising.

Emergency alert warnings

Use emergency alerts for information that is dangerous or life-threatening - ie if there could be a risk of death or injury if someone doesn’t read it.

Published warnings

Alerts will appear across all pages and sites, towards the top of the page. One warning box is allowed to be published at any one time.

The alert content must:

  • highlight key message/s with a link to more information
  • use terms like ‘warning’ to align with emergency response language

Select red within the Drupal Content Management System to highlight an extreme warning.

Reviewed 14 July 2021

Vic Gov digital guide

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