Using photos online

Guide on using photos online. What we won't use, permissions and accessibility.

Users respond better to photos with people.

Photos are also clearer and more emotive if they focus in as closely as possible on the key subject, for example:

  • people's faces
  • a plate of food

Remember that many people will be viewing photos on their mobiles, so a photo of a whole crowd won't be very visible.

Only use photos if they are specific to the content of the page, for example, have a picture of the ballroom when describing Government House.

Try to select and/or take images that reflect the diversity of the Victorian community, across culture, faith, age and gender.  

Photos we won't use

We will not publish photos or images of:

  • a logo
  • people giving a speech
  • a screen

Getting permission

Share our release form with photographers or content owners so they can get permission for use of photos and stories:


If the photo is decorative only then don't add alternative text, add " "

Changing the pattern designs for the banner

The patterns for can be switched out for another pattern. This can only be done if there is a cultural reason for needing to change, for example, to use a design from an Aboriginal designer in the content for Aboriginal Victorians.

Photos for a multicultural audience

If you plan to do a translation of written or video content think about the visuals as well. Migrant and refugee communities may take offense if an Anglo-Celtic person is used alongside their language. It will also make communities feel like the content is not for them, making it less likely that people will identify with the content.

Reviewed 09 June 2021

Vic Gov digital guide

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